Still, it is possible to identify a sort of vanguard. The occult is for everyone, and so for no one in particular. Yuppies profess to feeling certain energies New York Times writers divine vibes venture capitalists do a booming business in moods, pouring money into astrology apps. Today, this vocabulary has diffused beyond any niche group. Among hippies, dropouts, and other assorted voyagers in psychedelia, they were part of a private shorthand for sensations strongly felt but not so easily explained.
But who are they speaking to? Once, vibe, mood, and energy were watchwords of the counterculture.
#VIBE CHECK MEME AHNDS FULL#
It’s hard, a marketing email laments, to build an organization filled with people whose “energies align.” An AI-generated horoscope ascribes to today’s events a total “Taurus full moon during Scorpio season mood.” From every corner you are buffeted by vibrations and waves, moods and intensities. Come in, an app pleads, and listen to an algorithmically curated playlist of songs that “fit the vibe.” “ We caught a vibe! ” yelps a voice in one of those songs it isn’t immediately clear whether this means caught as in brass ring or caught as in disease.
T he products of mass culture have learned to speak a new language: the language of the occult.
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